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Legal Internet Marketing & The Death of Yellow Page Advertising

Lest you think the yellow pages retain marginal value when it comes to legal marketing, even the phone companies are ditching them, according to CNNMoney.

At Law Firm Ghost Writer, we have been helping law firms with a full range of marketing services since 2007. Some firms were spending  thousands of …

Content is King for Legal Internet Marketing

I read with interest the informative article on legal Internet marketing in the February issue of Res Gestae. And I applaud RG for helping attorneys make sense of this New Frontier.

One critical piece of the puzzle that was not addressed is the need for high-quality original content. As Find …

Law Firm Internet Marketing: Content and Legal Blog Writers Two Keys in 2012

When it comes to legal marketing online, attorneys are forever getting around to expanding their website. Or writing blogs. Or both.

It has been nearly 4 years since the first marketing study showed the Internet surpassing yellow pages as the leading referral source for attorneys. An eternity ago, in …

Law Firm Internet Marketing: Social Media not Only Pressing Goal for 2012

The Wall Street Journal has weighed in on law firm marketing and social media. Saying it’s not yet a match made in heaven, the nation’s premiere business journal states the obvious: Law firms have been slow to incorporate social media into their legal marketing plan.

• 77 percent are on

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Law Firm Internet Marketing: Title Tags, Social Media and Other Technical Considerations for SEO Efforts

Everyone is racing to capitalize on the Social Media craze. Locally, a marketing company recently announced they had hired a “social media expert.” We’re not sure what that means; I suspect it means their new hire was fired from her old job for spending too much time on Facebook.

Make …