Lest you think the yellow pages retain marginal value when it comes to legal marketing, even the phone companies are ditching them, according to...
I read with interest the informative article on legal Internet marketing in the February issue of Res Gestae. And I applaud RG for helping attorneys...
When it comes to legal marketing online, attorneys are forever getting around to expanding their website. Or writing blogs. Or both. It has been...
The Wall Street Journal has weighed in on law firm marketing and social media. Saying it's not yet a match made in heaven, the nation's premiere...
Legal Internet Marketing
Our law firm Internet marketing experts are often called to work on the legal marketing efforts of law firms in Los Angeles and New York City, the two most competitive legal markets in the United States.
While campaigns in both places share similarities, there are also substantial differences. New York has its five boroughs. In Los Angeles, marketeers face a sprawling metropolis that covers the vast majority of Southern California. The city's 4 million residents are spread out over more than 450 square miles. (New York's 8 million residents live in an area of 300 square miles). And, when we say Los Angeles, we are really talking about a much larger area that includes Long Beach, Anaheim, Santa Ana, Riverside, San Bernardino, Fontana, Rancho Cucamonga and countless other cities in Los Angeles, Orange and San Bernardino counties.
Frequently, Internet marketing campaigns can and should be more narrowly targeted. This can be accomplished by limiting geographical areas (Fontana, Ontario and Rancho Cucamonga), or through the development of sites that are narrower in scope (Southern California bicycle accident attorneys). Whether you are looking to carve out a niche or you are determined to rule at the top of Google for "Los Angeles attorney," ongoing content investment is critical.
Legal Marketing Content Writing & Blog Writing Services in Los Angeles:
Legal Website Content: In just a few short years, legal websites have gone from a dozen pages to more than 100. In-depth practice areas provide technical benefits (title tags, etc.) as well as the practical benefit of addressing the needs of potential clients. Content must be relevant, up to date and engaging. The Internet provides a chance to speak one-on-one to a potential client. Gone are the days when a 4-page website would suffice. Google and other search engines also demand fresh, original, professional content. Canned content, leased content and other syndicated forms of content are worthless and can actually harm your SEO efforts.
Law Firm Blog Writers: Blogging remains the best way to add fresh, relevant content to your site on a consistent basis. Changes to Google's search algorithm continue to emphasize updated content by displaying higher in search results those firms that are making the ongoing investment. Blogging packages start at just $200 a month!
Internet Press Releases: Internet press releases remain an excellent way to boost your firm's profile as part of an overall web marketing strategy. We utilize press releases at strategic times of the year -- New Year's Eve, Fourth of July -- to drive more potential clients through your door.
Mass e-mail/Newsletters: Strategic mass e-mail and law firm newsletters in Los Angeles remain a viable means of reaching clients.
Attorney Website Videos: Our professional and affordable video packages can help your firm's search Internet presence realize it's full potential.
Search Engine Optimization: We do not sell you links. Nor do we sell you a bill of goods. Far too many attorneys have been burned by so-called SEO experts who do nothing but cash their checks. We build dynamic law firm websites meant to assist clients and improve a firm's results over the long haul. This includes wide-ranging efforts, not quick-hits or quick fixes.
Pay-per-click legal advertising: In Los Angles, this can quickly cost a firm $10,000 or more per month. And when you quit writing checks, you quit showing up. Improving organic results is the only long-term solution. That said, proper management of a firm's click advertising efforts can save thousands.
Yellow page advertising is no longer a viable solution for law firms. Paying Internet referral sites is, at best, a stop-gap solution. If you are looking to partner with a firm that offers a full range of affordable Internet and traditional legal marketing services, contact Law Firm Ghost Writer today.
When is the last time you looked in a phone book?
Staying competitive in today's legal market takes a dominate Internet presence. Even the most reticent law firms are making significant investments in their online presence in the face of the diminishing returns and increasing cost of yellow page advertising.
2009 is the year it became official, according to TMP Directional Marketing, which used comScore date to determine usage rates:
Search engines rank first for the first time with 31% closely followed by print Yellow/White Pages (30%), online Yellow Page-type sites (19%) and local search sites (11%).
A closer look at those numbers shows that more than 6 of every 10 clients are selecting an attorney online, either through a search engine, online phone books or local search sites.
Law firm internet marketing is all about showing up at the top of Google search results. Firms are paying thousands of dollars a year for search engine optimization services, trying...
|Home / Legal Marketing / Legal Website Content / Lawyer Blogs / Contact Us / Sitemap / Resources|