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Lest you think the yellow pages retain marginal value when it comes to legal marketing, even the phone companies are ditching them, according to...
I read with interest the informative article on legal Internet marketing in the February issue of Res Gestae. And I applaud RG for helping attorneys...
When it comes to legal marketing online, attorneys are forever getting around to expanding their website. Or writing blogs. Or both. It has been...
The Wall Street Journal has weighed in on law firm marketing and social media. Saying it's not yet a match made in heaven, the nation's premiere...
Legal Blog Writing from Experts for Lawyers & Attorneys in New YorkOur New York legal marketing experts have worked with firms in Manhattan, Syracuse, Buffalo, Rochester, Albany and other New York cities both large and small. At Law Firm Ghost Writer, we offer a full range of legal marketing services for the busy law firm. We believe law firm Internet marketing must be the foundation of all legal marketing efforts. Two thirds of clients influenced by marketing are choosing a law firm online. New York City is the nation's largest -- and one of the world's cultural and business centers. As the nation's third most populous state, New York is also among the most competitive when it comes to legal marketing. Gone are the days when a four-page website would suffice. Firms must invest in their online marketing efforts as they would invest in their physical offices. For most clients, a firm's website will be their first (and perhaps last) exposure to a firm. At Law Firm Ghost Writer we provide marketing services for all types of law firms, including criminal defense, DUI defense, family law, probate law, real estate law, business law and personal injury legal marketing in New York. Whether you are looking for website content or want a legal marketing agency with the knowledge and experience to implement a comprehensive marketing plan, our team will make sure your online and traditional marketing efforts are building your firm's brand and driving clients through your front doors. Law Firm Blog Writers: Professional blog writing can drive traffic to your website and can have a dramatic impact on your firm's SEO efforts. There is no better spend for your marketing dollars in today's ultra-competitive legal market. Website Content for Law Firms: If your website has nothing to say, Google is moving on. And so is the potential client. We add dozens of pages of legal content to your law firm's website, thereby improving search results while addressing the needs of potential clients. Effective Marketing Services for Law Firms in New YorkLegal Website Videos: We can present your firm in professional website videos through dozens of templates that allow you to answer frequently asked legal questions. The SEO benefits of adding video to your website are real and growing. Internet Press Releases: Online press releases are a valuable tool too seldom utilized by busy law firms. We write and issue press releases, which appear high in search results and permit firms to dominate a given topic (crane collapse, parade injuries, New Year's eve drunk driving), for an extended period of time. Personal Injury Marketing in New York: Law Firm Ghost Writer is a recognized leader in comprehensive legal marketing strategies for personal injury and medical malpractice law firms, both large and small. We provide marketing solutions to some of the largest personal injury law firms in Manhattan, Boston, Miami, Chicago, Dallas, Los Angeles, St. Louis, Atlanta, Charlotte, San Francisco and Washington, D.C. Legal Marketing Plans: We make sure your online and traditional marketing plans are working together and are working for you by seeking an increase in ROI through more efficient use of your marketing dollars. We work with some of the leading advertising agencies in Manhattan and some of the nation's leading law firm marketing experts. Whether you are looking to add website content or are looking for a comprehensive marketing plan to take your law firm to the next level, let our New York legal marketing professionals drive the effort while you focus on representing the clients coming through your front doors.
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When is the last time you looked in a phone book?
Staying competitive in today's legal market takes a dominate Internet presence. Even the most reticent law firms are making significant investments in their online presence in the face of the diminishing returns and increasing cost of yellow page advertising.
2009 is the year it became official, according to TMP Directional Marketing, which used comScore date to determine usage rates:
Search engines rank first for the first time with 31% closely followed by print Yellow/White Pages (30%), online Yellow Page-type sites (19%) and local search sites (11%).
A closer look at those numbers shows that more than 6 of every 10 clients are selecting an attorney online, either through a search engine, online phone books or local search sites.
Social Media
Law firm internet marketing is all about showing up at the top of Google search results. Firms are paying thousands of dollars a year for search engine optimization services, trying...
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