"Because Launching Your Website is just a Beginning." Law Firm Ghost Writer LLC, provides legal blog writing, website content writing, social media...
Lest you think the yellow pages retain marginal value when it comes to legal marketing, even the phone companies are ditching them, according to...
I read with interest the informative article on legal Internet marketing in the February issue of Res Gestae. And I applaud RG for helping attorneys...
When it comes to legal marketing online, attorneys are forever getting around to expanding their website. Or writing blogs. Or both. It has been...
Legal Website Content Writing from Experts
When it comes to law firm search engine optimization, website content writing is king. Our law firm website content writers have a secret: THERE IS NO SECRET!
Dozens of pages of original website content will increase traffic to your firm. New content will draw Google's attention. Large amounts of content will keep it. Frequent investment in your law firm web marketing efforts make new content the vital fuel that powers your SEO efforts.
In order to attract and keep Google's attention, your firm must have something original to say. Google may ignore duplicative content. And if you are one of the legions of firms who have pasted a single paragraph or two to internal pages, forget the search engines for a moment and consider what a potential client wants to see.
By making your law firm's website a community resource, you are putting yourself before clients by addressing their particular concerns. Whether a car accident, a DUI charge of the need for an experienced divorce attorney, the Internet guarantees you are about to have a one-on-one conversation with someone who needs your services.
Legal blogging is vital. Not only does it allow your firm to address dozens of topics (Halloween and Fourth of July Safety, DUI and New Years), but it ensures your content remains fresh while providing critical inbound links and keyword density to your website.
Legal Content Writers for Blogs & Sites for Lawyers
Social Media and Website Content Writing
In just a few short years, the need for such content has exploded. An article about New Year's safety can be written as a blog, repurposed for a website article and formatted for a press release – giving your firm three avenues to get in front of potential clients.
The same information can be used on Facebook for law firms, and broken up for distribution on Twitter. Those efforts can feed safe New Year's posts on social media throughout the holidays. Such efforts often draw the attention of local media, resulting in terrific opportunities for promotion through local television, newspaper and radio reports.
When is the last time you looked in a phone book?
Staying competitive in today's legal market takes a dominate Internet presence. Even the most reticent law firms are making significant investments in their online presence in the face of the diminishing returns and increasing cost of yellow page advertising.
2009 is the year it became official, according to TMP Directional Marketing, which used comScore date to determine usage rates:
Search engines rank first for the first time with 31% closely followed by print Yellow/White Pages (30%), online Yellow Page-type sites (19%) and local search sites (11%).
A closer look at those numbers shows that more than 6 of every 10 clients are selecting an attorney online, either through a search engine, online phone books or local search sites.
Law firm internet marketing is all about showing up at the top of Google search results. Firms are paying thousands of dollars a year for search engine optimization services, trying...
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