Content Writing for Internet Marketing of Websites of Attorneys & Law Firms

Law Firm Ghost Writer has earned its reputation as the most trusted name in legal website content and law firm blog writing. Today, we are a team of current and former newspaper reporters, journalists, attorneys, videographers, programmers, graphic artists and marketing professionals. And we continue to evolve -- fulfilling the traditional and Internet marketing needs of law firms nationwide by keeping one question at the forefront of everything we do: How can we best reach the potential client.

Effective Legal Blogging Services for Lawyers from Expert Website Content Writers

• Law Firm Marketing: We believe law firm marketing efforts must begin online. At least two-thirds of potential clients are turning to the Internet in their search for an attorney -- and we believe that number is very conservative. With the possible exception of buying a box of business cards, your firm's first $30,000 worth of marketing dollars should be spent online each year. And traditional marketing dollars -- billboards, television and radio -- must be deployed in such a way that they assists clients in remembering your firm when looking at Internet search results. We provide a full range of Internet marketing solutions to the busy law firm. And we provide all of the high-quality traditional marketing services that will support that effort.
  

• Law Firm Website Content: Gone are the days when a 4-page website would suffice. Today's Internet marketing efforts demand dozens of pages of high-quality, in-depth website content. The reasons are many and are both technical (title tags, bounce rates, etc.) and simple: Potential clients want to see their legal issue addressed in a professional and knowledgeable manner before picking up the phone. Top-tier law firm websites that were 25 pages in 2005 now frequently have more than 100 pages of legal content. In an age when it seems just about every last man, woman and child in America will sell you SEO services, how many of them are talking about content? If your law firm website doesn't have anything to say, Google will pass you up -- Every time.
  

• Legal Blog Writing: Law firm blog writing provides your website with up-to-date, relevant legal content. Nowhere are your legal marketing dollars better spent than on professionally written blogs. Again the reasons are both technical (links, titles, keywords, and new content) and simple: Legal blogs permit a chance to address topics that might otherwise not be addressed on your website -- Fourth of July fireworks safety, for instance, or airshow accidents like the 2011 tragedy in Reno. Whether it's New Year's drunk driving defense, or issues involving the mortgage foreclosure crisis, blog writing gets the word out and keeps your firm at the forefront of th discussion.

• Social Media: The benefits of social media are many. And the impact on a law firm's marketing efforts continues to grow. Don't spend thousands on Search Engine Optimization and neglect to spend a few hundred dollars a month building a social media presence that will pay you back for years to come.
  

• Law Firm Website Video/Multimedia: We give you credit for trying. But dashing off a camcorder video for your website often just makes you look like a deer caught in the headlights. Or a sex offender hiding in your wood-paneled basement with YouTube and a video camera. Our video blogging solutions make professional website video affordable. And the SEO benefits are real and growing.

• Law Firm SEO: We are not going to throw a bunch or jargon at you. And we are not going to talk to you about link building even though it's a critical component of an search-engine optimization effort. Our approach to SEO starts with a website that is technically correct -- whether that is your existing site or a site through one of the major legal website design and hosting firms. This provides the framework, what you do with it is up to you. Too often, a firm will buy a Ferrari, put four paragraphs of content on it, and wonder why they are not ruling the world.  Only after your platform is technically correct, and your site has the unique content necessary to fuel a search-engine-optimization campaign, will we engage you in link building and other traditional SEO services. Additionally, we believe strongly that online press releases, social media and even mass e-mail and e-newsletter campaigns are all critical to a well-rounded SEO campaign. Search-engine optimization is about drawing traffic to your website and that takes a comprehensive effort. We call anything less than that "check cashing."

• E-Marketing: Lawyers are incredibly busy working professionals. Even in the best of cases, they frequently do not have time to keep a proper eye on traditional marketing efforts. Now there is a whole world online. The good news is that world is cheaper and more effective than traditional marketing efforts. The bad news is it's more time consuming. Law Firm Ghost Writer provides comprehensive Internet marketing solutions, including websites, content, legal blog writing, Internet press relases, mass e-mail campaigns, e-newsletters, social media, website video, instant messaging platforms and digital website people.

• Newsletters: Law Firm Ghost Writer LLC provides a full range of newsletter, e-newsletter and annual or special-report services.

• Press Releases: Online press releases are another great law firm Internet marketing tool that should ba a part of any legal marketing effort. Unfortunately, they are drastically underutilized. Not because they are ineffective -- but because law firms don't have the time to properly utilize them. Internet press releases draw incredible traffic and often remain high up in search results for an extended period of time. If, for a few hundred dollars, you could buy the lead story in your local newspaper, would you? New Year's Eve and DUI defense or a motorcycle injury article on the eve of a large motorcycle rally are just two examples of putting this highly effective tool to work for you. We make it happen. Traditional press releases also can provide unparalelled exposure to your firm.