Lest you think the yellow pages retain marginal value when it comes to legal marketing, even the phone companies are ditching them, according to...
I read with interest the informative article on legal Internet marketing in the February issue of Res Gestae. And I applaud RG for helping attorneys...
When it comes to legal marketing online, attorneys are forever getting around to expanding their website. Or writing blogs. Or both. It has been...
The Wall Street Journal has weighed in on law firm marketing and social media. Saying it's not yet a match made in heaven, the nation's premiere...
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When is the last time you looked in a phone book?
Staying competitive in today's legal market takes a dominate Internet presence. Even the most reticent law firms are making significant investments in their online presence in the face of the diminishing returns and increasing cost of yellow page advertising.
2009 is the year it became official, according to TMP Directional Marketing, which used comScore date to determine usage rates:
Search engines rank first for the first time with 31% closely followed by print Yellow/White Pages (30%), online Yellow Page-type sites (19%) and local search sites (11%).
A closer look at those numbers shows that more than 6 of every 10 clients are selecting an attorney online, either through a search engine, online phone books or local search sites.
Law firm internet marketing is all about showing up at the top of Google search results. Firms are paying thousands of dollars a year for search engine optimization services, trying...
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