There was a time when law firm blogging was considered option. Today, it is an essential marketing tool.
The reality is the tech generation expects free information up front. A blog is one of the best ways to do this, and it’s imperative to be able to reach potential clients wherever they are and whenever they need it.
Further, updating your blog post regularly with quality, relevant content is going to organically boost your search engine optimization (SEO). That means you will show up higher in the search results for your target area on platforms like Google, Bing and Yahoo. The people who are looking for your services in your area are going to be able to find you much faster – and hopefully before they eye the competition. Read More ›
Years ago, if someone was injured in a traffic accident or accused of a serious crime, they would turn to their trusty Yellow Pages and flip through to find a listing for a local attorney. They might even look for a certain attorney specifically by name after having heard a radio advertisement or a quote within a local newspaper.
Those days are gone. The internet has become a resource for a whole host of answers, and it’s usually the first resource people tap when they are looking for a law firm. Yes, people still rely on word-of-mouth, to an extent. However, a survey conducted last year of 1,500 people who recently hired a lawyer revealed almost 20 percent found their attorney via search engines. That’s compared to 13 percent who got the name from a friend, and less than 2 percent who found legal help via the phone book. Another recent study indicated there are 6.1 million searches in the U.S. every month for the keyword “lawyers.”
If your law firm has any hope of edging out the competition, you must have a strategy.
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