Blogging law firms know they have found one of the best ways a firm can improve its branding and sell its services.
Firms that feature a regular blog are not confined to the traditional means of connecting with peers and potential clients. Leaders at these law firms understand that blogging allows them to steer the conversation, establish authority in their respective fields and create trust within their community. What’s more, by crafting regular, quality content on their websites, blogging law firms are improving their search engine optimization (SEO). That means when someone goes looking for a lawyer in a particular field of law – whether searcher is a journalist, potential client or a possible new hire – the law firm that blogs is going to show up at the top of the results stack.
So blogging seems like a no-brainer for law firms. And yet, our professional legal blog writers know there are so many firms that try to skate by without it. Yes, it is an investment in time and money. But ultimately, you can’t afford NOT to invest in a legal blog. Read More ›