The term “content marketing” is somewhat of a trendy one. The term “law firm content marketing” is even newer. However, unlike a lot of trends, these aren’t going anywhere anytime soon.
The good news is that law firm content marketing can deliver real benefits to your practice. But you have to know how to wield it – and who can help. As the name suggests, content marketing is a kind of promotional vehicle. However, instead of touting your firm’s qualifications and experience, you are providing them with practical information.
Yes, you want them to know you are qualified, knowledgeable and experienced. But rather than tell them that, you show them. You create consistent, quality content that is informational and valuable to readers. That’s effectively using law firm content marketing. Read More ›