Launching a new law firm can be an exciting – but daunting – process. One element that you cannot overlook is legal marketing.
Legal blogs serve as one of the best online legal marketing tools available. Effective legal blog writing improves your search engine optimization (SEO), which means your law firm website will rank higher on search engines like Google and Bing. This in turn will improve the odds that a potential client will find you. Fresh, interesting, relevant content is also going to keep potential clients on your page. This works for you in two ways: It fosters trust and increases the odds readers will contact you for their legal needs. It also lowers your “bounce rate,” which is the rate at which readers “bounce” off your web page.
Sometimes referred to as “blawgs,” legal blogs have become a substantial source of information – and an effective form of legal marketing – in this new digital era. It’s true that there has never been more information so readily available. By some estimates, there are more than 200 million blogs that currently exist on the web – and a good chunk of those are law-related. However, not all of them are high-quality. This is where many new law firm start-ups go sideways. The failure to invest in online legal marketing often proves fatal to new firms. Read More ›
Effective legal blog writers know that in order for our clients’ pages to rank high on search engines, the content has to be high quality. The web is cluttered with poorly-written, superficial content with zero substance. This not only leaves potential clients scratching their heads, it’s not going help your page rank – which is how clients are going to find you in the first place. But you can use the glut of poor content to your advantage – by regularly updating your site with superior content.
Our team of journalists, attorneys and copy editors value good prose, of course. But we also want to make sure those who visit your page feel as if they have learned something or had a question answered. Perhaps they’ll share a link. Maybe they’ll even give you a call. The longer you can keep someone on your page, the lower your “bounce rate.” This is the rate at which web users “bounce” off your page. If they stay a while, search engines recognize this and it can improve your rank.
So when you’re looking to improve your search engine optimization, our legal blog writers recommend investing in the kind of content that readers – and search engines – are hoping to find on your law firm website. Read More ›