It used to be that law firm marketing was seen as somewhat tawdry. Lawyers shied away from any indication that their actions might be viewed as “ambulance-chasing.”
Today, however, we know that not only is legal marketing widely accepted, it’s become a necessity for law firms to survive. Reaching potential clients means meeting them where they are. Clients are not searching for lawyers in the yellow pages anymore. You might occasionally have one that hears your name on a radio or television advertisement. But the truth is, when people are in a situation and need a lawyer, they are looking online. Whether they need help with a bankruptcy, a good criminal defense or a personal injury claim, they will first take it to the search engines.
Legal blogging as a form of law firm marketing is especially valuable for two reasons. The first is that regular blogging on relevant topics with proper keywords and clean content is going to improve your law firm’s search engine optimization (SEO), which means your firm will show up higher in the search results, increasing the likelihood potential clients will find you. The second is that your legal blog can be a valuable public service to potential clients in your area. People in your community who aren’t sure of what their options might be or what the state statutes are in a case like theirs can find interesting, relevant information on your site. If they are drawn in by the content you provide, they are more likely to be compelled to contact your offices for help. Read More ›