Regardless of the size of your law firm, internet marketing strategies have to be on point because the field is extremely competitive. Still, it’s been well-established that a focus on search engine optimization is one of the best ways to drum up new leads and connect with new clients.
That’s because when people are in need of a lawyer or legal services, they are most likely going to turn to Google. Recommendations from family and friends are often solicited, but absent that, people will strike out on their own with a series of internet searches to find a local attorney with a good reputation. Law firms that don’t bother making an effort on this front are losing a great deal of potential business.
There are numerous internet marketing strategies you can employ, but law firm blogging remains one of the most effective, particularly for the cost. Some companies will venture out into Google Adwords pay-per-click territory, but this can get very pricey. Read More ›