Archives by Day: December 19, 2018

Neither Lawyers, Nor Law Firm Blog Writing, is Robot-Replaceable

The sprawling tentacles of artificial intelligence have already overtaken human jobs in the retail and manufacturing sector. But recent reports indicate blue collar jobs may not be the only ones at risk. CNBC reports the legal profession is a prime target for automation, and Search Engine Journal has said the same could be true of certain types of content marketing, such as law firm blog writing.

What’s important to note, however, is that there are certain functions of law firm blog writing – just as with being an attorney – that simply can’t be generated with artificial intelligence.

Let’s start with law. Even those in law firm blog writing know the job is bound by tradition and is often quite labor intensive. There is some evidence to indicate that digitizing some elements of the job – such as data searching, contract creation or mining for evidence of potential fraud or other elements – which may be possible to streamline through technology. Right now, these are the responsibility of flesh-and-blood attorneys. If those jobs are automated, it could save money for clients (and more affordable legal services means potentially more clients) and free actual attorneys for more high-level critical analysis.

With law firm blog writing, there are already some attorneys who have waded into use of artificial intelligence content farms to help them get content on their sites. It’s cheap, it’s fast, it gets theĀ  keywords in – and a lot of it READS like it was written by a robot. That’s not exactly what you want to convey to potential clients about who you are as an attorney. While some differences may be subtle, the actual human audience reading that content will pick up on it, which gives incentives for Google to fine-tune algorithms to root out content like this that lacks real value. Read More ›

About the Author, rachelrevehl

Partner, COO, Law Firm Ghost Writer