Some attorneys believe that simply doing great work is enough to bring clients to their door. But that’s like saying being innocent is enough to gain an acquittal. The reality is, even innocent people need lawyers, and even lawyers need quality legal marketing professionals.
One of the best ways that professionals at our legal marketing services firm have found to generate more leads is through legal blog writing. Some attorneys think they have to spend a fortune on advertising dollars. But the reality is, a blog is generally a much more effective means of reaching possible clients. Because think about it: You want to meet the clients who need you where they are. Yes, if you saturate a market with radio or television ads, you may retain some recognition that will trigger a phone call later on down the road. But there’s a good chance most people listening to that advertisement don’t need your services at that moment. However, there’s a much better chance that someone searching online for your practice area in your geographical location needs your help.
Legal marketing via blogging is one of the best ways to meet them where they are. Read More ›
If you have ever explored adding law firm blogging to your firm’s regular advertising output, you’ve probably heard the phrase, “Content is king.”
As experienced law firm bloggers, we’re not here to dispute that. However, what we will say is that not all content is created equal.
WordPress, one of the main platforms on which law firm blogging is conducted, reports approximately 81 million new blog posts are created each month, resulting in about 45 million comments. That breaks down to about 2.7 million blog posts a day – and that’s just on WordPress. That’s a lot, but it’s wishful thinking that even half of those posts have any sort of significant value. In fact, a lot of is junk. But if you invest in a quality legal blog written by experienced reporters and practicing attorneys, this can actually work in your favor. That’s because when you can offer content that offers value and meets the readers’ expectations, your site is going to move up in search engine rankings. Read More ›
It used to be that law firm marketing was seen as somewhat tawdry. Lawyers shied away from any indication that their actions might be viewed as “ambulance-chasing.”
Today, however, we know that not only is legal marketing widely accepted, it’s become a necessity for law firms to survive. Reaching potential clients means meeting them where they are. Clients are not searching for lawyers in the yellow pages anymore. You might occasionally have one that hears your name on a radio or television advertisement. But the truth is, when people are in a situation and need a lawyer, they are looking online. Whether they need help with a bankruptcy, a good criminal defense or a personal injury claim, they will first take it to the search engines.
Legal blogging as a form of law firm marketing is especially valuable for two reasons. The first is that regular blogging on relevant topics with proper keywords and clean content is going to improve your law firm’s search engine optimization (SEO), which means your firm will show up higher in the search results, increasing the likelihood potential clients will find you. The second is that your legal blog can be a valuable public service to potential clients in your area. People in your community who aren’t sure of what their options might be or what the state statutes are in a case like theirs can find interesting, relevant information on your site. If they are drawn in by the content you provide, they are more likely to be compelled to contact your offices for help. Read More ›
Law firms aren’t the only companies that benefit from blog writing. Social media research reveals that companies that regularly blog generate 126 more leads than those that don’t blog at all.
Regardless of the size of your firm, there are benefits to blogging. More than 90 percent of companies that blog once a day have acquired one or more customers directly from that blog. That’s because the vast majority of consumers find custom content valuable. That’s especially true of people looking for attorneys. When potential clients find information on your site that is relevant to their situation and their geographic location, it helps to boost your credibility and the trust factor.
More than 80 percent of online consumers surveyed by Business2Community.com say they trusted information found on a company’s blog, and 70 percent are likely to spend time reading content from a company or a service in which they are interested. More than half of consumers say they feel more positive about a company or a service after reading custom blog content on the company’s website. Read More ›
A substantive, quality law firm blog is one of the best ways to drum up additional clientele. That’s because a regular blog, created and maintained by experienced writers, former newspaper reporters and attorneys, raises your search engine optimization, or SEO.
The better your search engine optimization, the higher your website will show up when a potential client is looking for a law firm in your practice area.
Social media research has shown that law firms and other businesses that utilize blogs generate nearly 70 percent more leads than companies that don’t use blogging. Read More ›
Launching a new law firm can be an exciting – but daunting – process. One element that you cannot overlook is legal marketing.
Legal blogs serve as one of the best online legal marketing tools available. Effective legal blog writing improves your search engine optimization (SEO), which means your law firm website will rank higher on search engines like Google and Bing. This in turn will improve the odds that a potential client will find you. Fresh, interesting, relevant content is also going to keep potential clients on your page. This works for you in two ways: It fosters trust and increases the odds readers will contact you for their legal needs. It also lowers your “bounce rate,” which is the rate at which readers “bounce” off your web page.
Sometimes referred to as “blawgs,” legal blogs have become a substantial source of information – and an effective form of legal marketing – in this new digital era. It’s true that there has never been more information so readily available. By some estimates, there are more than 200 million blogs that currently exist on the web – and a good chunk of those are law-related. However, not all of them are high-quality. This is where many new law firm start-ups go sideways. The failure to invest in online legal marketing often proves fatal to new firms. Read More ›
Effective legal blog writers know that in order for our clients’ pages to rank high on search engines, the content has to be high quality. The web is cluttered with poorly-written, superficial content with zero substance. This not only leaves potential clients scratching their heads, it’s not going help your page rank – which is how clients are going to find you in the first place. But you can use the glut of poor content to your advantage – by regularly updating your site with superior content.
Our team of journalists, attorneys and copy editors value good prose, of course. But we also want to make sure those who visit your page feel as if they have learned something or had a question answered. Perhaps they’ll share a link. Maybe they’ll even give you a call. The longer you can keep someone on your page, the lower your “bounce rate.” This is the rate at which web users “bounce” off your page. If they stay a while, search engines recognize this and it can improve your rank.
So when you’re looking to improve your search engine optimization, our legal blog writers recommend investing in the kind of content that readers – and search engines – are hoping to find on your law firm website. Read More ›
Law firms are creating more legal blog content than ever before. Many have indicated they intend to produce a lot more. The 2015 State of Digital & Content Marketing Survey found that 74 percent of in-house counsel said they find law firm blogs valuable.
In fact, 98 percent of law firms said they actively engage in content marketing, and 87 percent said they intend to increase that amount of content. The other 13 percent said it would stay the same. Virtually no one is reducing their content marketing – including legal blog writing.
But here’s what they aren’t doing: Adopting responsive web design. This is curious considering that the survey also showed 29 percent of in-house counsel are accessing legal blogs on tablets and 23 percent on smartphones. Customers are even more likely to be accessing them that way. Read More ›
The term “content marketing” is somewhat of a trendy one. The term “law firm content marketing” is even newer. However, unlike a lot of trends, these aren’t going anywhere anytime soon.
The good news is that law firm content marketing can deliver real benefits to your practice. But you have to know how to wield it – and who can help. As the name suggests, content marketing is a kind of promotional vehicle. However, instead of touting your firm’s qualifications and experience, you are providing them with practical information.
Yes, you want them to know you are qualified, knowledgeable and experienced. But rather than tell them that, you show them. You create consistent, quality content that is informational and valuable to readers. That’s effectively using law firm content marketing. Read More ›
Blogging law firms know they have found one of the best ways a firm can improve its branding and sell its services.
Firms that feature a regular blog are not confined to the traditional means of connecting with peers and potential clients. Leaders at these law firms understand that blogging allows them to steer the conversation, establish authority in their respective fields and create trust within their community. What’s more, by crafting regular, quality content on their websites, blogging law firms are improving their search engine optimization (SEO). That means when someone goes looking for a lawyer in a particular field of law – whether searcher is a journalist, potential client or a possible new hire – the law firm that blogs is going to show up at the top of the results stack.
So blogging seems like a no-brainer for law firms. And yet, our professional legal blog writers know there are so many firms that try to skate by without it. Yes, it is an investment in time and money. But ultimately, you can’t afford NOT to invest in a legal blog. Read More ›