You have probably heard at some point that you need a law firm blog.
- “You should have a blog.”
- “Blogging helps your SEO.”
- “Are you blogging yet?”
It’s true: A regular, well-written law firm blog is going to help your website rankings, establish your position as an authority, improve your community engagement and draw in new clientele.
However, there are those who argue a law firm blog isn’t 100 percent necessary. The truth is, that will only apply to companies in a select few scenarios – and it probably won’t apply to yours.
Read More ›
Law firms aren’t the only companies that benefit from blog writing. Social media research reveals that companies that regularly blog generate 126 more leads than those that don’t blog at all.
Regardless of the size of your firm, there are benefits to blogging. More than 90 percent of companies that blog once a day have acquired one or more customers directly from that blog. That’s because the vast majority of consumers find custom content valuable. That’s especially true of people looking for attorneys. When potential clients find information on your site that is relevant to their situation and their geographic location, it helps to boost your credibility and the trust factor.
More than 80 percent of online consumers surveyed by Business2Community.com say they trusted information found on a company’s blog, and 70 percent are likely to spend time reading content from a company or a service in which they are interested. More than half of consumers say they feel more positive about a company or a service after reading custom blog content on the company’s website. Read More ›