The sprawling tentacles of artificial intelligence have already overtaken human jobs in the retail and manufacturing sector. But recent reports indicate blue collar jobs may not be the only ones at risk. CNBC reports the legal profession is a prime target for automation, and Search Engine Journal has said the same could be true of certain types of content marketing, such as law firm blog writing.
What’s important to note, however, is that there are certain functions of law firm blog writing – just as with being an attorney – that simply can’t be generated with artificial intelligence.
Let’s start with law. Even those in law firm blog writing know the job is bound by tradition and is often quite labor intensive. There is some evidence to indicate that digitizing some elements of the job – such as data searching, contract creation or mining for evidence of potential fraud or other elements – which may be possible to streamline through technology. Right now, these are the responsibility of flesh-and-blood attorneys. If those jobs are automated, it could save money for clients (and more affordable legal services means potentially more clients) and free actual attorneys for more high-level critical analysis.
With law firm blog writing, there are already some attorneys who have waded into use of artificial intelligence content farms to help them get content on their sites. It’s cheap, it’s fast, it gets the keywords in – and a lot of it READS like it was written by a robot. That’s not exactly what you want to convey to potential clients about who you are as an attorney. While some differences may be subtle, the actual human audience reading that content will pick up on it, which gives incentives for Google to fine-tune algorithms to root out content like this that lacks real value. Read More ›
When it comes to law firm SEO, it can tough to keep up with the ever-evolving theories and tactics. Although the changing criteria can seem impossible to follow, search engines do operate with calculated strategy. Essentially, all the constant updates point to one simple goal: Providing the best user experience for search engine users.
When you know this fact, keeping up doesn’t need to be painful. Yes, there are many technical aspects about which your blog writers need to stay informed. However, it all boils down to the two most important points:
Provide quality content people want to read.
Publish that content often.
So while there may be various tweaks, these basic principles are pretty timeless. For those interested in law firm SEO, it’s important to understand that good search engine presence is going to improve your status and make it easier for potential clients to find you. Read More ›
Law firm SEO is essential to any law firm that is looking to grow. People go to the internet for information. This is as true for legal consumers as it is for everyone else.
Use of search engines are becoming almost universally understood. People know how to use these features to find the information they seek. Competition for those eyeballs is fierce. Lawyers can’t afford to be on the fourth, fifth or sixth page for results in their practice area.
This is where search engine optimization – and Law Firm Ghostwriter – come in. Read More ›
A substantive, quality law firm blog is one of the best ways to drum up additional clientele. That’s because a regular blog, created and maintained by experienced writers, former newspaper reporters and attorneys, raises your search engine optimization, or SEO.
The better your search engine optimization, the higher your website will show up when a potential client is looking for a law firm in your practice area.
Social media research has shown that law firms and other businesses that utilize blogs generate nearly 70 percent more leads than companies that don’t use blogging. Read More ›
Lawyers are a smart group. They are educated and have extensive knowledge on a range of industries and they have a wealth of intellectual insights from which to draw. But boosting your Law Firm SEO requires writing the kind of comprehensive stories that non-lawyers can easily understand.
That means writing like a journalist.
No, you aren’t delving into salacious topics or slapping on sticky headlines. If you truly want to improve your law firm SEO (search engine optimization), your content has to be accurate, fair, timely, credible – and well-written. Every journalist knows their main objective is to serve their audience. It’s the same for improving law firm SEO.
For lawyers, that means approaching your content marketing strategy from a perspective of thought leadership, as opposed to advertising. Read More ›