Law firm SEO is essential to any law firm that is looking to grow. People go to the internet for information. This is as true for legal consumers as it is for everyone else.
Use of search engines are becoming almost universally understood. People know how to use these features to find the information they seek. Competition for those eyeballs is fierce. Lawyers can’t afford to be on the fourth, fifth or sixth page for results in their practice area.
This is where search engine optimization – and Law Firm Ghostwriter – come in.
Some attorneys try at first to handle their SEO on their own, wanting to avoid the cost of investing in a marketing company. But we ask lawyers to think of it in terms of a non-lawyer representing themselves in a trial or other important legal matter. Just because you can doesn’t mean you should. Inevitably, some will fare better than others, but there are many pitfalls to creating your own content that meets the evolving SEO standards.
And even if you get it up and running, one of the principle rules of SEO is keeping up with content. That means you can’t just set up a blog, write a few entries and forget it. You have to maintain it, or else it could actually end up harming your law firm SEO score.
We don’t want to see that happen.
Understanding SEO
In its simplest form, a search engine works to:
- Crawl information on the web.
- Index that information.
- Sort the information and deliver those results to users.
Of course, this is a vast oversimplification of the process, but the crux of it is that it take the data input by website holders and outputs answers for search engine users.
In order for your page to show up high on the results, you have to be delivering what search engine users are looking for. That means if you are in the legal profession, you have to provide legal consumers with answers they are seeking on those search engines.
If the information you provide is stale, poorly written or uninteresting, no one is going to stick around very long to read it. That’s if you even get them to your site in the first place. Search engines will crawl your page to see whether you have organically built up your content with fresh, relevant information that promotes credible sources and offers something valuable to users.
How Our Law Firm Copy Writers Can Help
Our law firm ghost writers understand that in order to garner potential clients at the local level, you need a localized strategy. Increasingly, search engines are favoring these types of results.
Some of the ways we can help you deliver that is by:
- Link-building with local sites, such as news outlets or organizations.
- Developing content that is hyper-local, based on local news stories or court cases happening in your state, region or city.
- Making sure geographical references are included naturally in the body copy of your blog posts.
If you are looking for more information about how law firm SEO can help your practice, contact our offices today.
Contact Law Firm Ghost Writer to learn more about our legal blog writing services at 1.888.901.3939.
Additional Resources:
The Beginner’s Guide to SEO, December 2016, Moz.com
More Blog Entries:
Your Law Firm Will Never Get Good SEO With Bad Content, March 15, 2017, Law Firm SEO Blog
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