Some attorneys believe that simply doing great work is enough to bring clients to their door. But that’s like saying being innocent is enough to gain an acquittal. The reality is, even innocent people need lawyers, and even lawyers need quality legal marketing professionals.
One of the best ways that professionals at our legal marketing services firm have found to generate more leads is through legal blog writing. Some attorneys think they have to spend a fortune on advertising dollars. But the reality is, a blog is generally a much more effective means of reaching possible clients. Because think about it: You want to meet the clients who need you where they are. Yes, if you saturate a market with radio or television ads, you may retain some recognition that will trigger a phone call later on down the road. But there’s a good chance most people listening to that advertisement don’t need your services at that moment. However, there’s a much better chance that someone searching online for your practice area in your geographical location needs your help.
Legal marketing via blogging is one of the best ways to meet them where they are.
You have to consider also that sometimes people have to be convinced that their legal problem is severe enough to hire you. You have no doubt heard of cases where claimants strike out on their own because they didn’t realize the complexity of the legal issues and processes at hand. They end up doing very poorly. A legal blog is one way to illustrate to potential clients – via the experiences of others – how individuals in similar circumstances benefited from hiring a lawyer.
What about legal marketing beyond blogging? The American Bar Association offers up some additional tips to incorporate into your legal marketing strategy, including:
- If you’re attending a luncheon or reception, you don’t need to hand your card out to everyone you meet. Instead, take their cards, and email them with a personal note later. There’s a better likelihood they will remember you.
- Post your tweets – or schedule them to post – between 1 p.m. and 3 p.m. Eastern Standard Time, which is when there is the highest click rate.
- Attend bar association events. This can help with future referrals.
- Look at the city’s business publications to get a sense of the kinds of legal needs that aren’t being met, as well as the future areas for which people may need legal counsel.
- If attending a business event, ask for a guest list beforehand. This will help you identify people you want to meet.
- Consider talking to reporters, where appropriate. Offer to provide them background information on a legal topic they may be looking into.
- Instead of reciting your title, open conversations by telling people what you do.
- If you refer potential clients to other attorneys, make sure you let that attorney know. The hope is that they will return that favor someday.
But even the ABA recognizes the value of legal blogging. In fact, it’s listed as one of the top recommendations, with the correct assertion that fresh, original content is the best way to attain a foothold with Google algorithms.
Contact Law Firm Ghost Writer to learn more about our legal blog writing services at 1.888.901.3939.
50 simple ways you can market your practice, July 1, 2013, By Stephanie Francis Ward, ABA Journal
More Blog Entries:
Your Legal Blog: Consider Responsive Web Design, July 8, 2016, Florida Legal Marketing Services Blog
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