The sprawling tentacles of artificial intelligence have already overtaken human jobs in the retail and manufacturing sector. But recent reports indicate blue collar jobs may not be the only ones at risk. CNBC reports the legal profession is a prime target for automation, and Search Engine Journal has said the same could be true of certain types of content marketing, such as law firm blog writing.
What’s important to note, however, is that there are certain functions of law firm blog writing – just as with being an attorney – that simply can’t be generated with artificial intelligence.
Let’s start with law. Even those in law firm blog writing know the job is bound by tradition and is often quite labor intensive. There is some evidence to indicate that digitizing some elements of the job – such as data searching, contract creation or mining for evidence of potential fraud or other elements – which may be possible to streamline through technology. Right now, these are the responsibility of flesh-and-blood attorneys. If those jobs are automated, it could save money for clients (and more affordable legal services means potentially more clients) and free actual attorneys for more high-level critical analysis.
With law firm blog writing, there are already some attorneys who have waded into use of artificial intelligence content farms to help them get content on their sites. It’s cheap, it’s fast, it gets the keywords in – and a lot of it READS like it was written by a robot. That’s not exactly what you want to convey to potential clients about who you are as an attorney. While some differences may be subtle, the actual human audience reading that content will pick up on it, which gives incentives for Google to fine-tune algorithms to root out content like this that lacks real value. Read More ›
Regardless of the size of your law firm, internet marketing strategies have to be on point because the field is extremely competitive. Still, it’s been well-established that a focus on search engine optimization is one of the best ways to drum up new leads and connect with new clients.
That’s because when people are in need of a lawyer or legal services, they are most likely going to turn to Google. Recommendations from family and friends are often solicited, but absent that, people will strike out on their own with a series of internet searches to find a local attorney with a good reputation. Law firms that don’t bother making an effort on this front are losing a great deal of potential business.
There are numerous internet marketing strategies you can employ, but law firm blogging remains one of the most effective, particularly for the cost. Some companies will venture out into Google Adwords pay-per-click territory, but this can get very pricey. Read More ›
When it comes to law firm SEO, it can tough to keep up with the ever-evolving theories and tactics. Although the changing criteria can seem impossible to follow, search engines do operate with calculated strategy. Essentially, all the constant updates point to one simple goal: Providing the best user experience for search engine users.
When you know this fact, keeping up doesn’t need to be painful. Yes, there are many technical aspects about which your blog writers need to stay informed. However, it all boils down to the two most important points:
Provide quality content people want to read.
Publish that content often.
So while there may be various tweaks, these basic principles are pretty timeless. For those interested in law firm SEO, it’s important to understand that good search engine presence is going to improve your status and make it easier for potential clients to find you. Read More ›
In case you were wondering which industry is killing it on the content marketing front: It’s law firms.
This might be somewhat surprising, given that the field of law tends to be deeply entrenched in tradition. But it’s not all that shocking when you consider lawyers are in the business of doing their research, mapping a well-planned strategy and then expertly communicating it.
Although some law firms are investing on content marketing farms in-house, most lawyers find it much more efficient to outsource this job to copywriters, blog writers and content marketers. Read More ›
Law firm SEO is essential to any law firm that is looking to grow. People go to the internet for information. This is as true for legal consumers as it is for everyone else.
Use of search engines are becoming almost universally understood. People know how to use these features to find the information they seek. Competition for those eyeballs is fierce. Lawyers can’t afford to be on the fourth, fifth or sixth page for results in their practice area.
This is where search engine optimization – and Law Firm Ghostwriter – come in. Read More ›
Some attorneys believe that simply doing great work is enough to bring clients to their door. But that’s like saying being innocent is enough to gain an acquittal. The reality is, even innocent people need lawyers, and even lawyers need quality legal marketing professionals.
One of the best ways that professionals at our legal marketing services firm have found to generate more leads is through legal blog writing. Some attorneys think they have to spend a fortune on advertising dollars. But the reality is, a blog is generally a much more effective means of reaching possible clients. Because think about it: You want to meet the clients who need you where they are. Yes, if you saturate a market with radio or television ads, you may retain some recognition that will trigger a phone call later on down the road. But there’s a good chance most people listening to that advertisement don’t need your services at that moment. However, there’s a much better chance that someone searching online for your practice area in your geographical location needs your help.
Legal marketing via blogging is one of the best ways to meet them where they are. Read More ›
If you have ever explored adding law firm blogging to your firm’s regular advertising output, you’ve probably heard the phrase, “Content is king.”
As experienced law firm bloggers, we’re not here to dispute that. However, what we will say is that not all content is created equal.
WordPress, one of the main platforms on which law firm blogging is conducted, reports approximately 81 million new blog posts are created each month, resulting in about 45 million comments. That breaks down to about 2.7 million blog posts a day – and that’s just on WordPress. That’s a lot, but it’s wishful thinking that even half of those posts have any sort of significant value. In fact, a lot of is junk. But if you invest in a quality legal blog written by experienced reporters and practicing attorneys, this can actually work in your favor. That’s because when you can offer content that offers value and meets the readers’ expectations, your site is going to move up in search engine rankings. Read More ›
It used to be that law firm marketing was seen as somewhat tawdry. Lawyers shied away from any indication that their actions might be viewed as “ambulance-chasing.”
Today, however, we know that not only is legal marketing widely accepted, it’s become a necessity for law firms to survive. Reaching potential clients means meeting them where they are. Clients are not searching for lawyers in the yellow pages anymore. You might occasionally have one that hears your name on a radio or television advertisement. But the truth is, when people are in a situation and need a lawyer, they are looking online. Whether they need help with a bankruptcy, a good criminal defense or a personal injury claim, they will first take it to the search engines.
Legal blogging as a form of law firm marketing is especially valuable for two reasons. The first is that regular blogging on relevant topics with proper keywords and clean content is going to improve your law firm’s search engine optimization (SEO), which means your firm will show up higher in the search results, increasing the likelihood potential clients will find you. The second is that your legal blog can be a valuable public service to potential clients in your area. People in your community who aren’t sure of what their options might be or what the state statutes are in a case like theirs can find interesting, relevant information on your site. If they are drawn in by the content you provide, they are more likely to be compelled to contact your offices for help. Read More ›
Law firms aren’t the only companies that benefit from blog writing. Social media research reveals that companies that regularly blog generate 126 more leads than those that don’t blog at all.
Regardless of the size of your firm, there are benefits to blogging. More than 90 percent of companies that blog once a day have acquired one or more customers directly from that blog. That’s because the vast majority of consumers find custom content valuable. That’s especially true of people looking for attorneys. When potential clients find information on your site that is relevant to their situation and their geographic location, it helps to boost your credibility and the trust factor.
More than 80 percent of online consumers surveyed by Business2Community.com say they trusted information found on a company’s blog, and 70 percent are likely to spend time reading content from a company or a service in which they are interested. More than half of consumers say they feel more positive about a company or a service after reading custom blog content on the company’s website. Read More ›