You have probably heard at some point that you need a law firm blog.
- “You should have a blog.”
- “Blogging helps your SEO.”
- “Are you blogging yet?”
It’s true: A regular, well-written law firm blog is going to help your website rankings, establish your position as an authority, improve your community engagement and draw in new clientele.
However, there are those who argue a law firm blog isn’t 100 percent necessary. The truth is, that will only apply to companies in a select few scenarios – and it probably won’t apply to yours.
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If you have ever explored adding law firm blogging to your firm’s regular advertising output, you’ve probably heard the phrase, “Content is king.”
As experienced law firm bloggers, we’re not here to dispute that. However, what we will say is that not all content is created equal.
WordPress, one of the main platforms on which law firm blogging is conducted, reports approximately 81 million new blog posts are created each month, resulting in about 45 million comments. That breaks down to about 2.7 million blog posts a day – and that’s just on WordPress. That’s a lot, but it’s wishful thinking that even half of those posts have any sort of significant value. In fact, a lot of is junk. But if you invest in a quality legal blog written by experienced reporters and practicing attorneys, this can actually work in your favor. That’s because when you can offer content that offers value and meets the readers’ expectations, your site is going to move up in search engine rankings. Read More ›