Attorneys are skilled researchers, writers and orators who craft brilliant legal arguments to win their cases. But when it comes to internet marketing for lawyers, producing regular online content can be more of a challenge.
For many, it’s not that they aren’t capable of writing the material. It’s usually that they don’t have time. The people they employ don’t have time. And even if they did, the learning curve for search engine optimization (SEO) is substantial.
Legal blogging, content writing and internet marketing for lawyers must be consistent to work well with search engine algorithms. Material has to be fresh, relevant and insightful. If you only post a blog or two a month, you probably aren’t going to see satisfying results. You need to create content that’s worth sharing. Read More ›