When it comes to law firm SEO, it can tough to keep up with the ever-evolving theories and tactics. Although the changing criteria can seem impossible to follow, search engines do operate with calculated strategy. Essentially, all the constant updates point to one simple goal: Providing the best user experience for search engine users.

When you know this fact, keeping up doesn’t need to be painful. Yes, there are many technical aspects about which your blog writers need to stay informed. However, it all boils down to the two most important points:

• Provide quality content people want to read.
• Publish that content often.

So while there may be various tweaks, these basic principles are pretty timeless. For those interested in law firm SEO, it’s important to understand that good search engine presence is going to improve your status and make it easier for potential clients to find you.  Read More ›