Attorneys are skilled researchers, writers and orators who craft brilliant legal arguments to win their cases. But when it comes to internet marketing for lawyers, producing regular online content can be more of a challenge.
For many, it’s not that they aren’t capable of writing the material. It’s usually that they don’t have time. The people they employ don’t have time. And even if they did, the learning curve for search engine optimization (SEO) is substantial.
Legal blogging, content writing and internet marketing for lawyers must be consistent to work well with search engine algorithms. Material has to be fresh, relevant and insightful. If you only post a blog or two a month, you probably aren’t going to see satisfying results. You need to create content that’s worth sharing. Read More ›
Years ago, if someone was injured in a traffic accident or accused of a serious crime, they would turn to their trusty Yellow Pages and flip through to find a listing for a local attorney. They might even look for a certain attorney specifically by name after having heard a radio advertisement or a quote within a local newspaper.
Those days are gone. The internet has become a resource for a whole host of answers, and it’s usually the first resource people tap when they are looking for a law firm. Yes, people still rely on word-of-mouth, to an extent. However, a survey conducted last year of 1,500 people who recently hired a lawyer revealed almost 20 percent found their attorney via search engines. That’s compared to 13 percent who got the name from a friend, and less than 2 percent who found legal help via the phone book. Another recent study indicated there are 6.1 million searches in the U.S. every month for the keyword “lawyers.”
If your law firm has any hope of edging out the competition, you must have a strategy.
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