Tag Archives: law blogs

Of Writing Legal Blogs, Court Cases & Pedestrian Safety Tips

When I was in college, my layout and design class was the first to switch to Adobe and away from old-school pagination. We got high-speed Internet in the dorms at The Ohio State University in 2000 (about the same time OSU went to court to formalize that ‘The’ in its name). We were cutting edge, and among the first places in Ohio to have it (high-speed Internet, not Proper articles of grammar).

During my first year at my first newspaper job — Mansfield News Journal — we got our first website. So you can say I started working in newspapers before they had websites, if only by a changing of the seasons.

Old-school newspaper paste-up pagination to Adobe, dial-up Internet to smartphones, yellow pages to a robust Internet marketing strategy being vital to the success of law firms large and small.Legal Marketing

A dozen years, give or take.

I’ve now been writing legal blogs since 2006, or more than 7 years, which likely dates me as among the oldest law firm website writers still going…and going…

Which brings me to my recent post Evolution of Legal Blogs Continues to Impact SEO, and how what we do today resembles very little of what we were doing in the dark ages of 2009.

Pedestrian safety tips are no longer going to cut the mustard. We made the change several years ago but so many writing legal blogs continue to do the same old thing, while expecting positive results.

It’s the rest of the world that has moved on.

An old associate doing SEO work in Miami called this morning to say as much. He was looking for court cases and other shareable content. He wants what Google wants, which is to provide his client with something worthwhile to say. In some cases, that might include a mainstream health and safety study, or information from the National Highway Traffic Safety Administration. And it’s not to say basic safety advice — from Halloween to Fourth of July — is not still a sharable, viable interaction with your audience. But it does mean that telling me a motorist is ACTUALLY 23 times more likely to get into an accident while distracted EACH AND EVERY year, is likely, blessedly, mercifully, dead on arrival.

Today we use Justia US Law, Google News Alerts and other resources to stay abreast on the latest topics of use to our clients and their audience. It’s what we want, it’s what our client wants and it’s what Google wants. Because if you’re going to write, you should first start out by having something to say.

When it comes to hiring professional legal blog writers and website content writers, just look for the LawFirmGhostWriter

For legal blog topics, check out our topic roll!

Evolution of Legal Blogs Continues to Impact SEO

I had a chance to compare some of our legal blogs published in 2009 v. 2014 and the comparison is startling.sample legal blog

When we started in 2007, you could publish a legal blog and see it three times on page 1 of Google — the blog, the homepage and the blogfeed often all returned as separate results.

Ahh, but those were the good old days.

Looking back, those blogs often said very little and did very little, other than to unabashedly plug the firm. While confidentiality and duplicative content issues keep me from republishing those blogs here, you can see by the screen captures to the right that the old-school blogs contained relatively little text and had half-a-dozen links back to the firm.

By contrast, today’s blogs and articles produced by our legal blog writers are 500-750 words, Copyscape tested at least 85 percent original, and focus on informing the reader as a way to bring traffic to the firm.

People always ask us: “How do we show up in Google search results?” And we always say: “Post regular content updates to your site and have something to say.”

Cheap website content for lawyers is not hard to find. We can point you toward several resources where it’s as little as $10 page. If you have a $10 law firm, we suggest you buy $10 legal content.

In other cases, a law firm gets a quote for $25 or $30 legal blogs and inquires about whether we will match those rates. 2014lawblog On at least three occasions, they have sent me samples from these content farms, and I have tested them only to find they are being sold word-for-word to multiple law firms. In other words, law firms are paying for content to improve SEO, and the discount writing houses are selling them duplicative content that will be ignored by search engines and may even result in their site ranking being reduced!

And these are the blogs these companies are sending to lawyers as sample work product!

Again, people always ask us: “How do we show up in Google search results?” And we always say: “Post regular content updates to your site and have something to say.”

If your legal blog writers are busy plagiarizing themselves, why in the world would a search engine choose your firm’s “content” as desirable to display to their customer, who is conducting a web search in the hopes of finding worthwhile information?

If you want to know you are getting what you are paying for — if you want Internet marketing results you can count on in 2014 — look for the 

Content and Legal Blog Writers Two Keys to Effective Law Firm Marketing Strategy

When it comes to legal marketing online, attorneys are forever getting around to expanding their website. Or writing blogs. Or both.

It has been nearly 4 years since the first marketing study showed the Internet surpassing yellow pages as the leading referral source for attorneys. An eternity ago, in Internet years. The truth of the matter is that most website platforms are capable of getting the job done (we like Justia). You can even, God-save us, do-it-yourself.

Just do it.What you do with these platforms will determine whether you succeed or fail.

Law Firm Ghost Writer is the most respected name in legal website content writing. Our legal blog writers, and Internet content writers provide hundreds of pages a month to law firms in more than 30 states. We have evolved to provide other legal marketing services at the request of our clients.

What you will find is a ready staff capable of providing you with comprehensive Internet legal marketing services, or services on an ala carte basis. Blog writing services, for example, start at just $200 a month.

Other firms elect to spend several thousand dollars a month or more on a more robust effort.

There just is no more time for excuses. And there is no magic bullet for search engine optimization. Ongoing, sustained effort will pay dividends. Anything else will eventually fail. And every day that goes by is one more day that your competitors have to get out in front of you and then stay there.

Make this year of the Internet. We’ve left the lights on for you.