Tag Archives: law firm blog writing

Neither Lawyers, Nor Law Firm Blog Writing, is Robot-Replaceable

The sprawling tentacles of artificial intelligence have already overtaken human jobs in the retail and manufacturing sector. But recent reports indicate blue collar jobs may not be the only ones at risk. CNBC reports the legal profession is a prime target for automation, and Search Engine Journal has said the same could be true of certain types of content marketing, such as law firm blog writing.

What’s important to note, however, is that there are certain functions of law firm blog writing – just as with being an attorney – that simply can’t be generated with artificial intelligence.

Let’s start with law. Even those in law firm blog writing know the job is bound by tradition and is often quite labor intensive. There is some evidence to indicate that digitizing some elements of the job – such as data searching, contract creation or mining for evidence of potential fraud or other elements – which may be possible to streamline through technology. Right now, these are the responsibility of flesh-and-blood attorneys. If those jobs are automated, it could save money for clients (and more affordable legal services means potentially more clients) and free actual attorneys for more high-level critical analysis.

With law firm blog writing, there are already some attorneys who have waded into use of artificial intelligence content farms to help them get content on their sites. It’s cheap, it’s fast, it gets the  keywords in – and a lot of it READS like it was written by a robot. That’s not exactly what you want to convey to potential clients about who you are as an attorney. While some differences may be subtle, the actual human audience reading that content will pick up on it, which gives incentives for Google to fine-tune algorithms to root out content like this that lacks real value. Read More ›

About the Author, rachelrevehl

Partner, COO, Law Firm Ghost Writer

Your Law Firm Will Never Get Good SEO With Bad Content

If you have ever explored adding law firm blogging to your firm’s regular advertising output, you’ve probably heard the phrase, “Content is king.” eatingmywords

As experienced law firm bloggers, we’re not here to dispute that. However, what we will say is that not all content is created equal.

WordPress, one of the main platforms on which law firm blogging is conducted, reports approximately 81 million new blog posts are created each month, resulting in about 45 million comments. That breaks down to about 2.7 million blog posts a day – and that’s just on WordPress. That’s a lot, but it’s wishful thinking that even half of those posts have any sort of significant value. In fact, a lot of is junk. But if you invest in a quality legal blog written by experienced reporters and practicing attorneys, this can actually work in your favor. That’s because when you can offer content that offers value and meets the readers’ expectations, your site is going to move up in search engine rankings.  Read More ›

Law Firm Content: SEO Spring Cleaning Time!

Spring has sprung, which means it’s the perfect opportunity to dust off your law firm content strategy and implement some fresh new ideas to your SEO approach. featherduster

Too often, we see law firms that keep the same stale content on their site for months or even years. In order to keep your SEO (search engine optimization) at high levels, you have to provide readers with content that is not only relevant and thorough, but timely and accurate.

If the information on your site is dated, readers will pick up on it pretty quickly, and you’ll pay for it with clicks – and new leads. The good news is, there are some fairly easy ways to boost your law firm content so that you can avoid some of the most common pitfalls.  Read More ›