If you have ever explored adding law firm blogging to your firm’s regular advertising output, you’ve probably heard the phrase, “Content is king.”
As experienced law firm bloggers, we’re not here to dispute that. However, what we will say is that not all content is created equal.
WordPress, one of the main platforms on which law firm blogging is conducted, reports approximately 81 million new blog posts are created each month, resulting in about 45 million comments. That breaks down to about 2.7 million blog posts a day – and that’s just on WordPress. That’s a lot, but it’s wishful thinking that even half of those posts have any sort of significant value. In fact, a lot of is junk. But if you invest in a quality legal blog written by experienced reporters and practicing attorneys, this can actually work in your favor. That’s because when you can offer content that offers value and meets the readers’ expectations, your site is going to move up in search engine rankings. Read More ›
Law firms aren’t the only companies that benefit from blog writing. Social media research reveals that companies that regularly blog generate 126 more leads than those that don’t blog at all.
Regardless of the size of your firm, there are benefits to blogging. More than 90 percent of companies that blog once a day have acquired one or more customers directly from that blog. That’s because the vast majority of consumers find custom content valuable. That’s especially true of people looking for attorneys. When potential clients find information on your site that is relevant to their situation and their geographic location, it helps to boost your credibility and the trust factor.
More than 80 percent of online consumers surveyed by Business2Community.com say they trusted information found on a company’s blog, and 70 percent are likely to spend time reading content from a company or a service in which they are interested. More than half of consumers say they feel more positive about a company or a service after reading custom blog content on the company’s website. Read More ›
Spring has sprung, which means it’s the perfect opportunity to dust off your law firm content strategy and implement some fresh new ideas to your SEO approach.
Too often, we see law firms that keep the same stale content on their site for months or even years. In order to keep your SEO (search engine optimization) at high levels, you have to provide readers with content that is not only relevant and thorough, but timely and accurate.
If the information on your site is dated, readers will pick up on it pretty quickly, and you’ll pay for it with clicks – and new leads. The good news is, there are some fairly easy ways to boost your law firm content so that you can avoid some of the most common pitfalls. Read More ›
There was a time when law firm blogging was considered option. Today, it is an essential marketing tool.
The reality is the tech generation expects free information up front. A blog is one of the best ways to do this, and it’s imperative to be able to reach potential clients wherever they are and whenever they need it.
Further, updating your blog post regularly with quality, relevant content is going to organically boost your search engine optimization (SEO). That means you will show up higher in the search results for your target area on platforms like Google, Bing and Yahoo. The people who are looking for your services in your area are going to be able to find you much faster – and hopefully before they eye the competition. Read More ›