Effective legal blog writers know that in order for our clients’ pages to rank high on search engines, the content has to be high quality. The web is cluttered with poorly-written, superficial content with zero substance. This not only leaves potential clients scratching their heads, it’s not going help your page rank – which is how clients are going to find you in the first place. But you can use the glut of poor content to your advantage – by regularly updating your site with superior content.
Our team of journalists, attorneys and copy editors value good prose, of course. But we also want to make sure those who visit your page feel as if they have learned something or had a question answered. Perhaps they’ll share a link. Maybe they’ll even give you a call. The longer you can keep someone on your page, the lower your “bounce rate.” This is the rate at which web users “bounce” off your page. If they stay a while, search engines recognize this and it can improve your rank.
So when you’re looking to improve your search engine optimization, our legal blog writers recommend investing in the kind of content that readers – and search engines – are hoping to find on your law firm website. Read More ›
Law firms are creating more legal blog content than ever before. Many have indicated they intend to produce a lot more. The 2015 State of Digital & Content Marketing Survey found that 74 percent of in-house counsel said they find law firm blogs valuable.
In fact, 98 percent of law firms said they actively engage in content marketing, and 87 percent said they intend to increase that amount of content. The other 13 percent said it would stay the same. Virtually no one is reducing their content marketing – including legal blog writing.
But here’s what they aren’t doing: Adopting responsive web design. This is curious considering that the survey also showed 29 percent of in-house counsel are accessing legal blogs on tablets and 23 percent on smartphones. Customers are even more likely to be accessing them that way. Read More ›
Years ago, if someone was injured in a traffic accident or accused of a serious crime, they would turn to their trusty Yellow Pages and flip through to find a listing for a local attorney. They might even look for a certain attorney specifically by name after having heard a radio advertisement or a quote within a local newspaper.
Those days are gone. The internet has become a resource for a whole host of answers, and it’s usually the first resource people tap when they are looking for a law firm. Yes, people still rely on word-of-mouth, to an extent. However, a survey conducted last year of 1,500 people who recently hired a lawyer revealed almost 20 percent found their attorney via search engines. That’s compared to 13 percent who got the name from a friend, and less than 2 percent who found legal help via the phone book. Another recent study indicated there are 6.1 million searches in the U.S. every month for the keyword “lawyers.”
If your law firm has any hope of edging out the competition, you must have a strategy.
Read More ›