Launching a new law firm can be an exciting – but daunting – process. One element that you cannot overlook is legal marketing. 

Legal blogs serve as one of the best online legal marketing tools available. Effective legal blog writing improves your search engine optimization (SEO), which means your law firm website will rank higher on search engines like Google and Bing. This in turn will improve the odds that a potential client will find you. Fresh, interesting, relevant content is also going to keep potential clients on your page. This works for you in two ways: It fosters trust and increases the odds readers will contact you for their legal needs. It also lowers your “bounce rate,” which is the rate at which readers “bounce” off your web page.

Sometimes referred to as “blawgs,” legal blogs have become a substantial source of information – and an effective form of legal marketing – in this new digital era. It’s true that there has never been more information so readily available. By some estimates, there are more than 200 million blogs that currently exist on the web – and a good chunk of those are law-related. However, not all of them are high-quality. This is where many new law firm start-ups go sideways. The failure to invest in online legal marketing often proves fatal to new firms.  Read More ›