Employment prospects for new law school graduates have been abysmal in recent years. Newer and smaller law firms may wonder why they should invest in legal marketing when budgets continue to be tight.
The answer is: You can’t afford not to invest in legal marketing. It’s one of the best ways you have to carve out an edge against larger, more established firms. In particular, online legal marketing is one of the best tools to boost your search engine ranking and online profile, which in turn helps expand your potential client base.
Plus, there is evidence the job outlook for new lawyers is improving. The American Bar Association reported in 2014 that 60 percent of all law school graduates that year were employed in full-time, long-term legal jobs that required bar passage. More recently, a study by the National Association for Law Placement revealed major law firms extended job offers to 95 percent of all summer interns.
Still, competition remains high for smaller law firms.
At Law Firm Ghost Writer, we offer legal marketing in the form of quality legal blog writing that has proven a major SEO benefit to law firms of all sizes. By organically raising your online search engine ranking with exceptional, recurrent content, we can help your law firm achieve its goals. This may include gearing up for growth or simply maintaining the client base you have.
Some law firms make the mistake of assuming that if they do good work, clients will automatically come to them. Unfortunately, this just isn’t true. In order to build your reach, you have to increase visibility.
The Pew Research Center revealed in a January 2014 study that 87 percent of adults use the internet, 90 percent of adults in the U.S. own a phone and 58 percent use a smartphone. Those figures continue to increase.
If you want to get your firm’s name in front of your target audience, you have to increase your online standing. This will require online legal marketing, and the most reliable way to do this is with continuous legal blog writing.
Another critical element of your website that probably needs attention is the copy contained throughout. It’s the first thing people see, probably before they even look at your blog. It should be polished and professional, yet easy to read and understand. It should offer insight and depth and give your target audience options to further explore topics of interest right on your site.
For example, if you are a personal injury lawyer, you might have a single page dedicated to the types of injury cases you take on. But it’s much more beneficial for your target audience – and for search engine rankings – if you offer a drop-down menu that breaks down each of these individual areas. So you might have one page each for topics like car accidents, bicycle accidents, premises liability and product liability.
You can take it another step further by delving even deeper into these topics. For example, your car accident content may offer links to content that specifically applies to drivers who have been rear-ended, struck by a large truck or hit by an uninsured motorist.
The bottom line is that in order to improve your odds of success in an increasingly competitive legal landscape, you have to provide frequent, quality content that addresses the needs and expectations of your target audience. We can help.
Contact Law Firm Ghost Writer to learn more about our legal marketing and legal blog writing services at 1.888.901.3939.
More Blog Entries:
Internet Marketing for Lawyers: Content Worth Sharing, March 6, 2016, Law Firm Content Writer Blog